Healthcare Strategy Meets Social Media: 8 Hospitals With Top-Notch Twitter Accounts

Step up your healthcare strategy with tips drawn directly from top hospitals and healthcare centers.

Ted, Founder and Managing Partner at ClearPoint, has over 25 years of experience working with organizations to improve their performance management and strategy execution processes.

Being transparent with patients and communicating openly with the community are two critical cornerstones of a successful healthcare strategy. Internally, many healthcare organizations are choosing to create Balanced Scorecards to lay out their strategic plans and measure progress toward their objectives—but it’s also critical to demonstrate that progress externally through social media tools like Twitter. 
Below, we’ve highlighted eight hospitals that have taken their social media healthcare strategy to the next level—here are a number of helpful tips you can take from them:

1. Barking, Havering and Redbridge University Hospitals

BHRUT runs two hospitals in the United Kingdom: King George Hospital in Goodmayes and Queen’s Hospital in Romford. BHRUT does a great job of retweeting questions, feedback, and praise from patients and members of the community on a regular basis—something every social media healthcare strategist should take into consideration.

2. Dana-Farber Cancer Institute

Dana-Farber is a Boston-based cancer treatment and research center and is home to the nation's number one pediatric cancer program. With nearly 50,000 Twitter followers, Dana-Farber does a wonderful of job posting frequently. For example, on the day this blog was written, they tweeted (or retweeted) over 25 times.

3. Detroit Medical Center

Detroit Medical Center uses its Twitter account to highlight medical research, share updates on specialties and doctors, and more. The unique thing about Detroit Medical Center’s  social media presence is how frequently it posts videos via Vine. The organization has over 3,000 “Vine Loops” that feature everything from construction progress, to food drives, to sponsored events, and more.

4. Manipal Hospitals

Manipal Hospitals—based in Bangalore, India—has an impressive social media strategy. The organization has 12,000+ Twitter followers. Their social media focus is a mix of helpful healthcare tips and newsworthy stories from India’s medical community.

5. Mayo Clinic

The Mayo Clinic is a well-known healthcare system that boasts more specialties than any other hospital in the nation. Mayo Clinic’s Twitter focuses on the many medical and scientific advances its doctors and researchers work on regularly, as well as tips on health, wellness, and managing health-related issues.

6. NewYork-Presbyterian Hospital

NewYork-Presbyterian Hospital has been ranked as the number one children’s hospital in New York for 10 years from U.S. News and Report. The organization does a great job with its overall social media coverage, tweeting everything from advances from medical staff to charity events it sponsors.

If you’re ready to create a Balanced Scorecard that supports your healthcare strategy, we have the resource to help.

7. Seattle Children's Hospital

Seattle Children’s Hospital is another nationally-ranked children’s hospital and research institute with a superb social media presence and following. Over 57,000 followers look forward to tweets about Seattle Children’s many blog topics, community health events, webinars, and much more.

8. St. Jude Children’s Research Hospital

Last on our list (but certainly not least) is St. Jude, which boasts a staggering 400,000 Twitter followers. The St. Jude Twitter feed focuses on highlighting the stories of children who are patients at the hospital. St. Jude also uses Periscope—a live video application—integrated with its Twitter account, which is a unique approach for additional transparency and community integration.

Which healthcare organizations are we missing?

Do you know of other healthcare organizations that are leveraging Twitter well?  Let us know by tweeting us @clearpointstrat

Healthcare Strategy Meets Social Media: 8 Hospitals With Top-Notch Twitter Accounts