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The KPI Library: 210 KPIs by function and industry, every one with its formula

Browse free. Filter by function or industry, pick your nine, name an owner for each, export your scorecard.

Free to use. No account. Email only to export.

Preview of the tool and its export

210

KPIs with a definition and a formula · 17 categories

14.5

measures per scorecard, median organization · n = 593 · Sept 2026

128

measures the median organization tracks across 15 scorecards · Sept 2026

83%

of metrics have no owner assigned at all · 272,360 of 327,582 · Jan 2026

ClearPoint platform data · 593 organizations · September 2026 snapshot

What is a KPI library?

A KPI library is a curated set of key performance indicators, each with a definition and a formula, organized so a team can pick the few it will actually track. This one holds 210 KPIs across 17 categories. Across 593 organizations on the ClearPoint platform, the median scorecard carries 14.5 measures (September 2026).

Show the full register as text

The library, as text. 210 KPIs in 17 categories — 111 by function, 99 by industry. Every entry carries a definition and a formula in the interactive library above.

Banking & Financial Services KPIs

Net Interest Margin (NIM) (Lag) · Return on Assets (ROA) (Lag) · Return on Equity (ROE) (Lag) · Efficiency Ratio (Lag) · Non-Performing Loan (NPL) Ratio (Lag) · Common Equity Tier 1 (CET1) Capital Ratio (Lag) · Loan-to-Deposit Ratio (Lea) · Cost of Funds (Lea) · Deposit Growth Rate (Lea) · Non-Interest (Fee) Income Ratio (Lag) · Customer Acquisition Cost (Lea) · Digital Adoption Rate (Lea)

Customer Service & Success KPIs

Customer Satisfaction (CSAT) (Lag) · Net Promoter Score (NPS) (Lag) · Customer Effort Score (CES) (Lea) · First Response Time (Lea) · Average Resolution Time (Lag) · First Contact Resolution Rate (Lag) · Ticket Volume (Lea) · Ticket Backlog (Lag) · Customer Churn Rate (Lag) · Customer Retention Rate (Lag) · SLA Compliance Rate (Lag) · Escalation Rate (Lag) · Customer Health Score (Lea)

Financial KPIs

Gross Profit Margin (Lag) · Net Profit Margin (Lag) · Operating Margin (Lag) · EBITDA (Lag) · Revenue Growth Rate (Lag) · Current Ratio (Lag) · Quick Ratio (Lag) · Days Sales Outstanding (DSO) (Lag) · Accounts Payable Turnover (Lag) · Cash Conversion Cycle (Lag) · Burn Rate (Lea) · Cash Runway (Lea) · Working Capital (Lag) · Return on Equity (ROE) (Lag) · Return on Assets (ROA) (Lag) · Budget Variance (Lag)

HR & Human Capital KPIs

Employee Turnover Rate (Lag) · Employee Retention Rate (Lag) · Time to Fill (Lag) · Cost Per Hire (Lag) · Employee Net Promoter Score (eNPS) (Lea) · Absenteeism Rate (Lag) · Revenue Per Employee (Lag) · Training Hours Per Employee (Lea) · Offer Acceptance Rate (Lea) · Quality of Hire (Lag) · Time to Productivity (Lea) · Internal Mobility Rate (Lea) · Employee Engagement Score (Lea) · Diversity Ratio (Lag) · Voluntary vs Involuntary Turnover (Lag)

Healthcare KPIs

Hospital Readmission Rate (Lag) · Average Length of Stay (ALOS) (Lag) · Bed Occupancy Rate (Lag) · Patient Satisfaction (HCAHPS) (Lag) · Hospital-Acquired Infection (HAI) Rate (Lag) · Emergency Department Wait Time (Lag) · Mortality Rate (Lag) · Medication Error Rate (Lag) · Claim Denial Rate (Lag) · Days in Accounts Receivable (Lag) · Patient No-Show Rate (Lag) · Staff-to-Patient Ratio (Lea) · Operating Margin (Lag)

Higher Education KPIs

Student Enrollment (Lag) · Student Retention Rate (Lea) · Graduation Rate (Lag) · Student-to-Faculty Ratio (Lag) · Cost Per Student (Lag) · Job Placement Rate (Lag) · Time-to-Degree (Lag) · Course Completion Rate (Lea) · Research Funding Secured (Lag) · Alumni Giving Rate (Lag) · Application Yield Rate (Lea) · Endowment Growth (Lag)

IT KPIs

System Uptime / Availability (Lag) · Mean Time to Repair (MTTR) (Lag) · Mean Time Between Failures (MTBF) (Lag) · Mean Time to Detect (MTTD) (Lag) · Incident Volume (Lea) · Average System Response Time (Lea) · Ticket Resolution Time (Lag) · Cost Per Ticket (Lag) · Security Incident Count (Lag) · Patch Compliance Rate (Lea) · Backup Success Rate (Lag) · Sprint Velocity (Lag)

Local Government KPIs

Emergency Response Time (Lag) · 311 Service Request Resolution Rate (Lag) · Permit Processing Time (Lag) · Road/Pavement Condition Index (Lag) · General Fund Balance (Lag) · Budget Variance (Lea) · Citizen Satisfaction Score (Lag) · Crime Rate / Clearance Rate (Lag) · Infrastructure Projects On-Time (Lag) · Water Quality Compliance Rate (Lag) · Property Tax Collection Rate (Lag) · Average Time to Fill Potholes (Lag) · Public Transit On-Time Performance (Lag)

Manufacturing KPIs

Overall Equipment Effectiveness (OEE) (Lag) · Scrap Rate (Lag) · First Pass Yield (Lag) · On-Time Delivery (Lag) · Inventory Turns (Lag) · Unplanned Downtime (Lea) · Throughput (Lea) · Defects Per Million (PPM) (Lag) · Safety Incident Rate (Lag) · Cost Per Unit (Lag)

Marketing KPIs

Marketing Qualified Leads (MQLs) (Lea) · Sales Qualified Leads (SQLs) (Lea) · Cost Per Lead (CPL) (Lag) · Lead Conversion Rate (Lag) · Return on Marketing Investment (ROMI) (Lag) · Return on Ad Spend (ROAS) (Lag) · Organic Traffic (Lea) · Click-Through Rate (CTR) (Lea) · Email Open Rate (Lea) · Email Click Rate (Lea) · Website Bounce Rate (Lag) · Marketing-Sourced Pipeline (Lag) · Brand Search Volume (Lea) · Cost Per Acquisition (CPA) (Lag) · Marketing Qualified Lead-to-SQL Rate (Lag)

Nonprofit KPIs

Program Efficiency Ratio (Lag) · Fundraising ROI (Lag) · Donor Retention Rate (Lag) · Cost Per Dollar Raised (Lag) · Program Outcome Achievement (Lag) · Volunteer Retention Rate (Lea) · Administrative Cost Ratio (Lag) · Grant Success Rate (Lea)

Operations & Supply Chain KPIs

Overall Equipment Effectiveness (OEE) (Lag) · Cycle Time (Lag) · Throughput (Lag) · On-Time Delivery Rate (Lag) · Order Accuracy Rate (Lag) · Inventory Turnover (Lag) · Capacity Utilization (Lea) · Defect Rate (Lag) · First Pass Yield (Lag) · Lead Time (Lag) · Backorder Rate (Lag) · Cost Per Unit (Lag) · Unplanned Downtime (Lag)

Project Management KPIs

On-Time Completion Rate (Lag) · On-Budget Completion Rate (Lag) · Schedule Variance (SV) (Lag) · Cost Variance (CV) (Lag) · Cost Performance Index (CPI) (Lea) · Schedule Performance Index (SPI) (Lea) · Resource Utilization Rate (Lea) · Scope Creep (Lag) · Milestone Hit Rate (Lag) · Earned Value (EV) (Lag) · Planned vs Actual Hours (Lag) · Risk Count (Lea)

Retail & E-commerce KPIs

Conversion Rate (Lea) · Average Order Value (AOV) (Lag) · Sales Per Square Foot (Lag) · Inventory Turnover (Lag) · Gross Margin Return on Investment (GMROI) (Lag) · Cart Abandonment Rate (Lea) · Same-Store (Comparable) Sales Growth (Lag) · Return Rate (Lag) · Customer Lifetime Value (CLV) (Lag) · Foot Traffic / Sessions (Lea)

SaaS KPIs

Monthly Recurring Revenue (MRR) (Lag) · Annual Recurring Revenue (ARR) (Lag) · Customer Churn Rate (Lag) · Net Revenue Retention (NRR) (Lag) · Customer Acquisition Cost (CAC) (Lea) · Customer Lifetime Value (LTV) (Lag) · CAC Payback Period (Lea) · Activation Rate (Lea) · DAU/MAU Ratio (Lea) · Gross Margin (Lag)

Sales KPIs

Win Rate (Lag) · Sales Cycle Length (Lag) · Quota Attainment (Lag) · Pipeline Coverage Ratio (Lea) · Average Deal Size (Lag) · Lead-to-Opportunity Conversion Rate (Lea) · Sales Velocity (Lea) · Monthly Recurring Revenue (MRR) (Lag) · Annual Recurring Revenue (ARR) (Lag) · Customer Acquisition Cost (CAC) (Lag) · Customer Lifetime Value (LTV) (Lag) · LTV:CAC Ratio (Lag) · Net Revenue Retention (NRR) (Lag) · Upsell/Cross-sell Rate (Lag) · New Logos Acquired (Lag)

Utilities & Energy KPIs

System Average Interruption Duration Index (SAIDI) (Lag) · System Average Interruption Frequency Index (SAIFI) (Lag) · Customer Average Interruption Duration Index (CAIDI) (Lag) · Percent Renewable Generation (Lag) · Line Loss / Transmission Loss (Lag) · Customer Satisfaction (Lag) · Safety Incident Rate (OSHA Recordables) (Lag) · Capacity Factor (Lag) · Non-Revenue Water (Water Loss) (Lag) · Regulatory Compliance Rate (Lag) · Average Restoration Time (Lag)

How to cite / reuse the KPI Library

Fiche format: Name · Definition · Formula · Direction · Cadence
Source: ClearPoint Strategy — https://www.clearpointstrategy.com/free-tools/kpi-library
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Why scorecards go quiet

How many KPIs should a scorecard have?

Nine or fewer is the number a council or a board can still read; the median ClearPoint scorecard carries 14.5 measures and the median organization tracks 128 of them across 15 scorecards (n = 593, September 2026). The library caps your selection at nine for that reason — the choosing is the work, not the listing.

Why does every KPI need an owner?

Because a KPI without a name is a KPI nobody updates. Of 327,582 metrics in the ClearPoint platform archive, 272,360 — 83% — have no owner assigned at all (January 2026). The tool asks for an owner on every KPI you pick, and counts the ones still missing.

Of 327,582 metrics, 272,360 have no owner. The formula is the easy part.

KPI library vs. a KPI examples list — what is the difference?

A list gives you names; a library gives you the definition, the formula and a worked example for each, filterable by function and industry, and lets you export the ones you chose with an owner attached.

KPI examples PDFThis tool
Definitions and formulasSometimesOn all 210
Filter by industry / functionNo9 industries, 8 functions
Owner on each KPINoRequired before export
ExportPDFCSV + printable scorecard
Email requiredTo downloadOnly to export

How many measures do organizations like yours track?

SectorOrgsMedian objectivesMedian measuresMedian measures / scorecard
Government & public sector19667.537317.8
Healthcare2853.5296.516.9
Education2654.5107.514.9
Private & other343407711.9
All5935012814.5

Sectors classified from organization names; healthcare and education are thin buckets — directional. ClearPoint platform data, September 2026.

Trusted by the teams whose plans are public

“We went from a sixty-line report nobody read to nine measures with a name on each. The conversation in the room changed the first month.”

[Cleared client quote — same vertical only] — name, title, organization

City of Fort Lauderdale · Durham County · City of Coral Springs · City of Goldsboro · JEA

Questions people ask before they start

Is the KPI Library free?

Yes. Browse all 210 KPIs, filter, search and build your selection without an account. Email is asked only when you export the scorecard.

How many KPIs should a scorecard have?

Across 593 organizations on the ClearPoint platform, the median scorecard holds 14.5 measures. The tool caps your selection at nine so the scorecard stays readable.

Where do the formulas come from?

Each formula is the standard definition used in practice, written by ClearPoint’s strategy team, with a worked example.

Can I filter by industry?

Yes. Nine industry views (local government, healthcare, higher education, utilities, banking and more) and eight function views.

What do I get when I export?

A CSV of your selected KPIs with definition, formula and owner, and a printable one-page scorecard.

Where do the benchmark numbers come from?

ClearPoint platform data, September 2026 snapshot: 593 organizations with at least one objective and one measure.

All answers ship as text in the DOM — the accordion only hides them visually.

Method

Where do the 210 KPIs come from?

Curated and defined by ClearPoint’s strategy team; 17 categories (8 functions, 9 industries); each entry carries a definition, a formula and a worked example.

Where do the benchmark numbers come from?

ClearPoint platform data, September 8, 2026 snapshot: 593 organizations with at least one objective and one measure; sector classification by organization name; medians, not means. Ownership: platform archive, January 2026 (327,582 metrics).

What the numbers do not say

The nine-KPI cap is a design judgment, not a measured optimum. Benchmarks describe what organizations do, not what they should do.

You’ve picked your nine. Now see them stay updated.

Thirty minutes, your measures, a live scorecard you keep.

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