Develop A Project Strategy In 8 Steps

Your organization is probably doing some form of project management, but if you’re reading this article, you’ve realized it needs to be more structured—particularly for efforts that relate to your strategic plan.

Project strategy—developing a comprehensive approach to align projects to your business strategy, and then tracking and managing them—is critical to your success. Companies who do project strategy well are better positioned to reach their goals because they can distill high-level strategic visions into tangible actions.

Combining the two different disciplines of business strategy and project management isn’t always intuitive, but if you follow the steps below, you’ll have a solid approach you can apply to your entire organization.

Rethink (& Improve) Your Project Strategy In 8 Steps

Step 1: Align terminology across your organization.

Do you use the term “projects,” or instead prefer “initiatives”? Do you call components of a project “milestones” or “phases” or “tasks”? Do all employees have the same definition of a goal? Most organizations have a bunch of synonyms floating around—each department or team uses different words for the same thing. The first and very important step in improving your project strategy is to align your terminology. Create a glossary or dictionary of commonly used terms and share it across your organization to ensure everyone is speaking the same language.

Step 2: Specify who will be involved.

After you iron out the language, decide who should be involved in your efforts to align projects with the business strategy. Some of that decision will depend on where you personally sit in the organization. If you’re part of the project management office, should you involve folks from the strategy department? What about vice versa? (Hint: Yes, to both scenarios!)

This step is more than naming names—it also involves going to departments to find out who is managing their projects currently and how they’re managing them. You must understand the process each department or team uses before you go to the next steps and attempt to standardize and unify all strategic project management in your organization.

You’ll also need to get buy-in from decision makers, and that means involving your organization’s leaders, such as department heads and senior executives. If these leaders can become your project sponsors or executive advocates, it will go a long way toward giving your approach credibility. It’s critical to have support at the top levels, especially if you’re launching a comprehensive, organization-wide initiative to recast the relationship between strategy and project management.

Step 3: Determine the extent of your project strategy.

How deep should your “strategy-first” project management approach go? It will certainly be used for organization-wide projects, but should it also be applied at the department level? Team level?

Depending on your organization’s size, your personal capacity to manage the efforts, and the resources available for tracking and reporting, you’ll have to define boundaries around the scope of your strategic project management. For example, if you’re the only person in the organization managing project strategy and you’re using Excel, it will be extremely challenging to track and report on the hundreds of initiatives that will likely be underway at the organization, department, and team levels—it might be wiser to contain your efforts to the highest levels.

It’s important to note here that some organizations flip step two and three. Depending on your internal structure and capacity, it may be easier to first determine how widely you’re going to apply a strategic project management approach and then define who will be involved. (Steps two and three could also be tackled in conjunction with one another.)

Step 4: Set rules around what types of projects are considered strategic.

At this point, you need to draw a line between strategic versus operational projects. Focus on managing strategic projects—they impact and further your big-picture organizational goals. In contrast, operational projects “keep the lights on” and are more tactical in nature.

The purpose of defining the different types of projects is to ensure you maintain focus on initiatives that affect your strategic plan,and therefore, should be reported to the leadership team. Essentially, this step requires you to set rules about which types of projects fall under your strategic management purview.

In general, operational projects target day-to-day processes and don’t need to be reviewed in detail by senior leaders. There may be some larger operational projects that you’ll wrap into your project strategy, but what you manage and report to stakeholders will be more limited. For example, any operational projects in your reports may only include high-level information like RAG status indicators, while true strategic projects will include more details and data.

Step 5: Decide which projects to manage.

Once you’ve defined what types of projects you should be tracking, look across your organization to choose which ones you actually want to manage. To make your decision, you’ll have to balance the total number of projects that qualify as strategic (based on the rules you set in step four) and the resources you have (time, staff, budget, technology tools, etc.) to support your project strategy efforts. Projects may be cut because they drive some business value, but not as much as others and your resources are limited.

Beware that this can be an emotional process. Team members can feel a high degree of ownership for certain projects and might take it personally when they are sidelined by the strategic project management office.

Step 6: Prioritize the projects you’ve decided to manage.

Once you’ve chosen which projects to manage, it’s time to rank them in order of importance. This is a thoughtful, deliberate process where you and the stakeholders you’ve named in step two prioritize projects based on their ability to move the organization’s strategic plan forward. Step six is both a budgeting and resource planning exercise—higher priority projects will receive more funding (if necessary) and will likely launch sooner.

Smaller organizations may choose to combine steps five and six, but taking a truly methodical project strategy approach dictates that you keep these as two separate efforts.

Determining what’s important may differ between two people on the same leadership team. ClearPoint has helped organizations develop a rubric for scoring and ultimately ordering initiatives by importance. Parts of this rubric may be based on cost, expected benefit, complexity, and interdependency. Of course, you can create complex voting systems, but assuming these items are weighed evenly and everyone on the leadership team gets a vote, you can quickly come up with some objective scores for your projects. This will give you a good starting point for ranking them.

Step 7: Implement a project tracking system.

To effectively manage strategic projects, you need a robust tracking system. The goal is to have a solution that allows you and other stakeholders to see what’s going on with strategic projects in real time, whenever needed. Your project tracking software should offer:

• Tracking and reporting formats that are standardized, yet flexible
• Built-in processes to easily solicit and gather input from team members
• Data collection tools (such as APIs) that automatically pull information from other project management systems in the organization
• Quantitative and qualitative data tracking features

Remember that project owners will have almost daily updates and your system should be able to capture this information as it unfolds—important project developments happen frequently and will need to be tracked more closely than other data, such as monthly performance measures.

Step 8: Start tracking and reporting.

You’ve built a solid project strategy approach and have a software system in place. Now, you need to get going with tracking and reporting on your strategic projects.

It’s to be expected that your methods will change over time. Your leaders might want to see different types of information and you’ll learn better ways to present data to different audiences. This is normal and you should be prepared to adapt. That goes for your strategic project management solution as well. It should be flexible enough to evolve with your needs, while serving as a hub for all the strategic data you’re gathering across your organization.

If you’ve completed steps 1-6 and are hunting for a software solution, check out ClearPoint’s tools for strategic project management. Our system can help you keep every moving part organized, while maintaining that strong alignment with your strategic plan you worked so hard to define.

FAQ:

What is project strategy?

Project strategy is a high-level plan that outlines how a project will achieve its objectives and contribute to an organization's broader goals. It's a roadmap that guides the project team's decisions and actions throughout the project lifecycle.

How do you develop a project strategy?

Developing a project strategy involves several key steps:

- Define Project Goals: Clearly articulate the desired outcomes of the project, aligning them with the organization's strategic goals.
- Analyze the Environment: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the internal and external factors that could impact the project.
- Identify Key Stakeholders: Determine who has a vested interest in the project and how to engage them effectively.
- Develop Strategies and Tactics: Outline the high-level strategies and specific tactics that will be used to achieve the project goals.
- Allocate Resources: Determine the resources (e.g., budget, personnel, equipment) needed for the project and create a plan for their allocation.
- Create a Timeline: Develop a detailed project schedule, including key milestones and deadlines.
- Risk Management: Identify potential risks that could derail the project and develop mitigation strategies.

Why do project managers need to understand strategy?

Project managers play a crucial role in translating the project strategy into actionable steps and ensuring that the project stays on track. Understanding the strategy helps them:

- Make informed decisions: They can prioritize tasks, allocate resources, and resolve issues in alignment with the project's overall goals.
- Communicate effectively: They can clearly explain the project's purpose and direction to the team and stakeholders.
- Manage risks: They can anticipate potential roadblocks and develop contingency plans.
- Ensure alignment: They can keep the project aligned with the organization's strategic objectives.

What is an example of a project strategy?

Let's say a company wants to launch a new product. The project strategy might include:

- Goals: Increase market share by 10% within one year, achieve a 20% profit margin, and generate positive customer reviews.
- Strategies: Target a specific customer segment, develop a differentiated marketing campaign, and ensure high product quality.
- Tactics: Conduct market research, design engaging marketing materials, and implement rigorous quality control measures.

How do you write a project strategy?

A project strategy document should be clear, concise, and easy to understand. It typically includes:

- Executive Summary: Briefly summarizes the project's purpose, goals, and key strategies.
- Project Description: Provides background information on the project and its objectives.
- Strategic Goals: Clearly states the specific, measurable, achievable, relevant, and time-bound (SMART) goals of the project.
- Situational Analysis: Summarizes the SWOT analysis or other environmental assessment.
- Strategies and Tactics: Outlines the high-level strategies and specific actions that will be taken to achieve the project goals.
- Implementation Plan: Details the timeline, resources, and responsibilities for each initiative.
- Risk Management Plan: Identifies potential risks and outlines mitigation strategies.
- Measurement and Evaluation Plan: Describes how project progress will be tracked and success measured.