Norton and Kaplan developed one of the most popular strategy management frameworks.
Norton, a lifelong consultant, and Kaplan, a Harvard Business School professor, first worked together through a KPMG-sponsored project examining why organizations struggled with reporting on just financial measures. Most organizations in the 1990s used lagging indicators in their reporting; the focus of the study was to find a better way, i.e. leading indicators. In 1992, they published their findings in a Harvard Business Review article that introduced the idea of a Balanced Scorecard. (It’s worth mentioning that the Balanced Scorecard is the largest category in “Management” in HBR today.)
In their first book, “The Balanced Scorecard: Translating Strategy Into Action,” Norton and Kaplan highlight many case studies of organizations that use the BSC to design a scorecard reflective of their individual strategies. But their research didn’t stop there. Their seminal book on the topic, “The Strategy-Focused Organization,” published four years later in 2000. It examines the five key components of executing strategy with a Balanced Scorecard. (If you’re just getting started with your scorecard, this is the book to begin with!)
Throughout the next 10 years, Norton and Kaplan penned a number of articles and several books, including “Strategy Maps” (2004), “Alignment” (2006), and “The Execution Premium” (2008). Each went into more detail on a specific area within the “Strategy-Focused Organization”, leveraging both case studies and new research.
Since the beginning, Norton and Kaplan—along with other researchers—have been learning from consultants who implemented the framework in organizations around the world (and organizations that implemented a BSC without the help of a consultant). Many of their books and articles hone in on the success of these organizations, making it simple to trace how this strategy management framework has worked for organizations worldwide.
But to understand the BSC, you have to know more than just Balanced Scorecard history. Below are four critical takeaways you should consider if you’re looking to implement it.
The Balanced Scorecard isn’t a simple project that can be delegated to a person or team and completed in a couple of weeks or months. It is a complete revolution of the way your organization manages. If you want to get value from your BSC, you need to recognize this from the get-go and commit to remodeling your management system.
One of the reasons the BSC is a relevant concept in strategic management is that anyone can use it—so it has been adapted in many different ways over the years. Because of this, it is easy to look at Balanced Scorecard examples or case studies and become alarmed if yours is different. Be careful not to fall into this trap. Your scorecard should be unique to your organization. Similarly, you do not need to implement every aspect mentioned in “The Strategy-Focused Organization” or any other Norton-Kaplan scorecard texts to get value from it.
While the original concept of the Balanced Scorecard was applied to the for-profit space, it was quickly adapted for nonprofit and municipal organizations. Today, a wide variety of organizations use it.
We have a number of strategy maps and measure libraries used in different scenarios. Yours will look different than the downloadable examples (based on your strategy), but you may be able to get an idea of how other organizations in your area have adapted their scorecards. Take a look at the following:
Strategy map examples:
Most organizations review their strategy four times a year or more. Often, after several of these review periods, they struggle to manage their scorecard. This is often the result of attempting to repurpose a tool like Excel or PowerPoint, when all those tools are really meant for is to help you get past the initial scorecard design phase. Balanced Scorecard software, on the other hand, is created specifically to guide you through the strategy management process. We highly suggest looking into quality software options before you run into a management wall.
If you’re just getting started, we recommend reading “The Strategy-Focused Organization.” From there, check out our scorecard-focused, bite-sized Balanced Scorecard resources, which will help you build out your knowledge base and learn more on each component of your scorecard and strategy. Best of luck!