We analyzed 20,582 strategic plans. Get a copy of the full report.
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Vision, goals, objectives, measures, owners, due dates. Pick objectives from a library of 56, measures from 210. Export the plan as a document when it’s yours.
Free to use. No account. Email only to export.
83%
of metrics have no owner assigned at all · 272,360 of 327,582 · Jan 2026
76.1%
of plans have never recorded a completed project · n = 7,672
9.2 months
median strategic project · n = 114,927
61.9%
of named owners never wrote a status update · n = 55,222
ClearPoint platform data · 21,000+ strategic plans · 597 organizations · January 2026 snapshot
A usable strategic plan template has six parts: vision, 3–5 goals, objectives under each goal, a measure per objective, a named owner per objective, and a due date — plus a review cadence. Templates usually stop at the headings; this builder will not export until every objective has an owner and a measure, because 83% of metrics on the ClearPoint platform have no owner at all (January 2026).
Example plan — City of Metropolis (illustrative). 4 goals, 9 objectives, a measure and a due date on each; four objectives still have no owner. The objectives picker draws on the 56 strategic objective examples below.
| Goal | Objective | Measure | Owner | Target | Due |
|---|---|---|---|---|---|
| A city people can afford to stay in | Increase affordable housing supply | Affordable units permitted YTD | Clarice Strong | 400 units by FY27 | 2027-06-30 |
| A city people can afford to stay in | Reduce unsheltered homelessness | Point-in-time unsheltered count | — | −15% vs 2025 | 2027-01-31 |
| Safe, well-kept neighborhoods | Improve emergency response times | Priority-1 response, 90th percentile (min) | Lance Cummins | ≤ 7:00 | 2026-12-31 |
| Safe, well-kept neighborhoods | Reduce crime | Violent crime per 100K residents | Jimmy Olspon | −8% | 2026-12-31 |
| Safe, well-kept neighborhoods | Well-maintained infrastructure | Pothole response time (days) | Maggie Sawyer | ≤ 4.0 | 2027-03-31 |
| A government residents can see working | Improve reporting and transparency | Public dashboard measures updated on time (%) | — | ≥ 95% | 2026-12-31 |
| A government residents can see working | Modernize permitting | Median business days to issue a permit | — | ≤ 10 | 2027-06-30 |
| A sound financial footing | Ensure favorable bond ratings | Bond rating (Moody’s) | Clarice Strong | Maintain Aa1 | 2027-09-30 |
| A sound financial footing | Grow the local tax base | Assessed value growth (%) | — | +3% / yr | 2027-09-30 |
Reuse freely with attribution. Canonical source: https://www.clearpointstrategy.com/free-tools/strategic-plan-builder
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| Goal | Objective | Measure | Owner | Target | Due |
|---|---|---|---|---|---|
| | | | | | |
| | | | | | |
| | | | | | |
Source: ClearPoint Strategy — https://www.clearpointstrategy.com/free-tools/strategic-plan-builderWe’ll email a CSV of your goals, objectives, measures and owners, plus a one-page plan summary. Nothing else, unless you ask.
Nothing is saved on our side until you export.
On its way to your inbox
That is the pattern we see break first. In a 30-minute session we show how an organization like yours puts a name, a measure and a cadence on every objective — on your real plan, not ours.
Why plans stall
Most do not fail — they stop being measured, and nobody notices until the annual review. Across 21,000+ plans from 597 organizations, 83% of metrics have no owner assigned, and of the 55,222 that do carry a name, 61.9% never received a written status update from that owner. The median plan has recorded 0% project completion; 76.1% of plans have never recorded a completed project.
Of 55,222 metrics with a named owner, 61.9% never heard from that owner once.
A template gives you headings to fill; a builder asks for the two things that decide whether the plan is alive in eighteen months — an owner and a measure on every objective — and counts what is missing while you type.
| Strategic plan template (Word / Excel) | This tool | |
|---|---|---|
| Goals and objectives | Blank headings | Picker of 56 objectives |
| Owner on each objective | Optional column | Counted; flagged when missing |
| Measure on each objective | Optional | Counted; flagged when missing |
| Coaching from platform data | None | Live |
| Export | Word / Excel download | CSV + one-page summary |
| Email required | To download | Only to export |
The median strategic project on the ClearPoint platform runs 9.2 months (n = 114,927 projects with start and end dates). Long enough to be forgotten, short enough to be measured — set a due date on every objective and review before it passes.
Trusted by the teams whose plans are public
“The plan used to live in a PDF. Now every objective has a person and a number, and the quarterly review takes forty minutes.”
[Cleared client quote — same vertical only] — name, title, organization
City of Fort Lauderdale · Durham County · City of Coral Springs · City of Goldsboro · JEA
Yes. Build the whole plan in the browser without an account. Email is asked only when you export the document.
A CSV of your goals, objectives, measures and owners, and a printable one-page plan summary with your ownership and measurement counts.
From ClearPoint’s library of strategic objective examples, organized by Balanced Scorecard perspective.
Because that is where plans break: 83% of metrics on the ClearPoint platform have no owner assigned, and 61.9% of named owners never wrote a status update.
The median strategic project on the platform runs 9.2 months (n = 114,927). Plan for it to be measured before it ends.
ClearPoint platform data: 21,000+ strategic plans from 597 organizations, January 2026 snapshot.
All answers ship as text in the DOM — the accordion only hides them visually.
Method
21,000+ strategic plans from 597 organizations on the ClearPoint platform; element-level figures from the January 2026 snapshot.
Ownership: 272,360 of 327,582 metrics with no owner. Owner activity: 55,222 owned metrics, written status updates only. Completion: n = 7,672 plans with projects; recorded completion is a floor. Duration: n = 114,927 projects.
The 56 objectives are examples grouped by Balanced Scorecard perspective — prompts, not recommendations. Recorded completion is not a failure rate.
Thirty minutes, your objectives, a live plan you keep.
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