V2MOM: A Guide to Effective Strategic Planning

Understanding the Vision, Values, Methods, Obstacles, and Measures framework.
V2MOM: A Guide to Effective Strategic Planning
Understanding the Vision, Values, Methods, Obstacles, and Measures framework.

V2MOM is an acronym standing for: Vision, Values, Methods, Obstacles, and Measures. The management strategy framework was developed by Salesforce CEO Marc Benioff to aid in strategic planning and execution. By creating a clear roadmap, V2MOM helps organizations define their vision and establish steps necessary to enact it.

Understanding the V2MOM Framework


The vision is a definitive statement that captures what an organization aspires to achieve in the future. It is a clear and concise description of the organization's end-goal, which aligns the entire team towards a unified objective.


The values provide a philosophical framework for the organization. These are the principles and beliefs that guide the actions and decisions within the organization.


Methods outline the specific steps and processes that the organization must follow to achieve the stated vision. It gives direction to the organization on how to proceed and what actions to take.

Automatically generate action steps with ClearPoint's new AI Assistant! Join the waitlist


Recognizing obstacles is about acknowledging potential challenges and risks that may hinder the execution of the methods. By identifying these barriers in advance, organizations can plan strategies to overcome them.


Measures are the specific metrics and key performance indicators (KPIs) used to gauge the progress and effectiveness of the methods in achieving the vision. These should be quantifiable and objectively verifiable.

Browse ClearPoint customer KPIs in our free Measure Library

V2MOM in Action: Sector-Specific Examples


In a healthcare organization, the vision might be to "Provide high-quality, patient-centered care to improve the health of our community." The values could encompass empathy, integrity, and continuous improvement. Methods could include developing advanced patient management systems, conducting regular staff training, and focusing on preventative care. Obstacles might be funding constraints, regulatory changes, or staff shortages. Measures would include patient satisfaction scores, readmission rates, and staff retention rates.

Banking and Finance

A banking institution might set a vision to "Lead the digital revolution in banking and provide unrivaled financial solutions." Values would likely revolve around trust, innovation, and customer service. Methods could include digital transformation, developing cutting-edge financial products, and leveraging data analytics. Obstacles might be cybersecurity risks, regulatory compliance, and competitive market conditions. Measures could include net promoter scores, digital adoption rates, and return on investment.

Utilities and Energy

An energy company's vision might be to "Transition to 100% renewable energy and promote environmental sustainability." Values may include sustainability, accountability, and innovation. Methods could be investment in renewable energy technologies, reducing carbon footprint, and community education. Obstacles would likely be technological limitations, regulatory hurdles, and economic viability. Measures could be the percentage of energy generated from renewable sources, reductions in CO2 emissions, and customer adoption rates.

Implementing V2MOM with ClearPoint Strategy

ClearPoint Strategy is a software application that helps organizations implement and manage their strategic plans effectively, including the V2MOM framework. It streamlines the process of defining visions, values, methods, obstacles, and measures, and tracking progress towards goals.

ClearPoint facilitates the articulation of a clear vision and associated values, making them visible and accessible to all stakeholders. It allows for detailed method planning and timeline setting, enabling teams to understand their tasks and expectations clearly.

Moreover, ClearPoint's robust performance management features enable organizations to set, track, and analyze measures effectively. It provides real-time performance data, making it easy for decision-makers to evaluate progress and make necessary adjustments.

In the context of healthcare, for instance, ClearPoint could help monitor patient satisfaction scores or readmission rates, providing insights on where to focus improvement efforts. In banking, ClearPoint can track digital adoption rates and net promoter scores, giving a clear view of customer satisfaction and digital progress. For energy companies, ClearPoint can help monitor the percentage of energy generated from renewable sources, shedding light on sustainability efforts.

Beyond tracking and analysis, ClearPoint fosters alignment and communication. All stakeholders can view and understand the strategic plan, ensuring everyone is working towards the same goals. With ClearPoint, businesses can effectively cascade their strategies to different levels of the organization, making strategy execution a collaborative, organization-wide effort.

Additionally, ClearPoint Strategy provides a platform for clear, concise, and constant communication, encouraging a collaborative environment where everyone is aware of the updates and changes in the strategy. It eliminates the usual silos that occur in organizations and promotes a more unified approach to achieving the vision.


In a rapidly changing business environment, the ability to strategize and execute effectively is crucial for any organization. The V2MOM framework serves as an effective tool for aligning and driving organizational efforts towards achieving set visions. This is further enhanced by platforms like ClearPoint Strategy, which provide the necessary tools for seamless implementation, tracking, and communication of these strategies. No matter the industry, V2MOM, aided by ClearPoint Strategy, can guide organizations to more effectively navigate their paths to success. See the software in action today!

OKR Library
Download: OKR Library
Join the Waitlist for AI OKR Software
V2MOM: A Guide to Effective Strategic Planning

Sean Callison

Vice President of Sales & BBQ Master

Sean is the Vice President of Sales at ClearPoint. He leads the Sales department and focuses on developing impactful, consultative sales teams.

Table of Contents