OKRs Vs. KPIs: Breaking Down The Difference

Comparing OKRs vs. KPIs is an apples and oranges discussion. Learn about the usages, similarities, and differences of these two acronyms.

Dylan, Founder and Managing Partner at ClearPoint, has over 25 years of experience working with organizations to improve their performance management and strategy execution processes.

Comparing OKRs vs. KPIs is a hot topic you’ll hear in performance management meetings, but it’s an apples and oranges discussion. While there can be overlap (more on that later), these two concepts are really very different. Keep reading to learn how.

In This Article

What is a KPI?

An acronym for key performance indicator, KPIs are used to evaluate performance over time for an organization, individual, program, project, action, etc. While you may have some outliers, these indicators should usually:

  • Link to strategic objectives
  • Direct where to focus resources
  • Be measured against targets

We highly recommend you make your KPIs measurable. Adding quantitative value makes it easier to provide context and compare performance for whatever you’re measuring. Creating qualitative KPIs is possible, but not advisable because this structure can lead to confusion and subjective interpretations of data.

What is an OKR?

OKR is the acronym for objective and key results—more specifically, an objective is tied to key results. OKR is a strategic framework, whereas KPIs are measurements that exist within a framework.

OKR is a strategic framework, whereas KPIs are measurements that exist within a framework. Click To Tweet

OKR is a simplistic, black-and-white approach that uses specific metrics to track the achievement of a goal. Typically, an organization will have three to five high-level objectives and three to five key results per objective. Key results are numerically graded to obtain a clear performance evaluation for the objective. OKRs are:

  • Always quantifiable
  • Able to be objectively scored on a 0-1 or 0-100 scale
  • Timelined
  • Ambitious (if you easily achieve your objective, it wasn’t aggressive enough)

The OKR framework was popularized by Google and Intel, but it has also been used by Amazon, LinkedIn, Spotify, and other hugely successful companies for goal management. Generally speaking about OKRs vs. KPIs, the former are a good fit for organizations heavily focused on growth. Not to create confusion, but sometimes an organization’s KPIs are the same as the key results used in an OKR framework. Keep reading and this will become clearer.

Did you know financial KPIs are the most-used metrics? Evaluate performance at your company with any of these 68 financial KPIs.

KPI & OKR Best Practices


When it comes to KPIs, do:

  • Keep your KPIs to a minimum. Only certain data is actually key. We recommend identifying one to two KPIs per objective—measurements that will truly help you determine whether you are making progress. Ideally you will have 15 to 25 KPIs on one scorecard.
  • Make sure KPIs are attainable yet challenging. Your employees need a target that’s motivational and makes them stretch, but one that’s too far out of reach will only serve to frustrate people.
  • Be clear. Provide context for each KPI by tying it to an objective and comparing it to a target (for example, an industry average, year-over-year growth, etc.).
  • Frequently review KPIs and update as necessary. Strategy meetings are a great time to reassess your performance measures. If a KPI doesn’t seem to be a good indicator of performance, or if the linked objective has changed, then you may need to adjust or retire it altogether.
  • Use a software reporting tool to simplify tracking. ClearPoint produces a single, clean, and cohesive monthly KPI report that saves time for everyone and aids in decision-making. Here’s an example of what a KPI report looks like in ClearPoint:

KPI report in ClearPoint

Can’t decide if the KPIs you’re considering will be effective? Use the seven questions in this article for guidance.

We also recommend that you don’t:

  • Track every single performance indicator in your organization in the same place. At the executive level, only track and report on the indicators that have the biggest impact and value for your company. You can create additional KPI reports and dashboards for department-level goals.
  • Use spreadsheets to track KPIs. Unless you’re just trying out KPIs for the first time or on a trial basis, spreadsheet tracking will only make the process harder to manage.


When it comes to OKRs, we recommend you do:

  • Start with a few specific objectives so OKRs are easier to implement. You can also keep it simple by starting with enterprise-level OKRs only, and then add levels for departments (and even individuals) as you gain experience and buy-in.
  • Think in the short term. OKR cycles run on a monthly or quarterly basis. So when you’re creating them, think about the goals you can reach within that time frame that will make a meaningful difference to your company.
  • Make sure that executives support your OKRs. OKRs essentially outline the path your company will take to accomplish its goals. If your leadership team isn’t bought in, they won’t be walking the same path as you, which will inevitably lead to failure.
  • Use strategy reporting software to simplify OKR metric tracking and reporting. Below are two views of OKR reporting in ClearPoint. We make it simple to gather data and be transparent about progress, both of which are necessary ingredients for the OKR framework to succeed.

OKR report in ClearPoint

OKR Dashboard in ClearPoint

We also recommend you don’t:

  • Build OKRs in a vacuum without visibility into what other parts of the business are doing. OKRs should be created from the top down. Start by defining your OKRs for your organization overall, and then roll them down to the department level, team level, and maybe even the individual level.
  • Use the OKR framework if your organization is focused on maintaining its offerings or growing slowly. OKRs are better for fast growth. You will lose steam with OKRs if you are tracking the same element with regularity each quarter (100% trash pickup for a city, for example).

A Final Word

When comparing OKRs vs. KPIs, we’ve used some clear-cut examples. In the real world, you will have some gray areas—a twist in nomenclature can turn a key result into a KPI (or vice versa). In the first OKR example above, a key result was to “Increase staff by 45 percent.” Counting the number of employees could also be a KPI. The OKR framework is simplistic and based on tracking data, and a KPI is usually a single data point, so you will find cases where there’s overlap.

If your key results and key performance indicators start to sound similar, that’s ok. Just remember that one’s an outcome and the other a measurement—overlap the wording but not the usage of each.

Now that you know the difference between these two concepts, you can choose the right approach for goal achievement in your organization. Whatever framework you decide on, ClearPoint can help you drive it all with our comprehensive system for strategy management.

OKR has two components, the Objective and the Key Results: Objectives are memorable qualitative descriptions of what you want to achieve, and Key Results are a set of metrics that measure your progress towards the Objective.  Doerr, who introduced Google to OKR, has a formula for setting goals: I will _(objective)_ as measured by _(key result)_.
KPIs are measures used to evaluate the success of an organization. KPIs can be quantitative or qualitative in nature. Quantitative KPIs include metrics such as sales revenue per employee, number of customers served by each call center agent, or revenue. Qualitative KPIs, on the other hand, may include customer satisfaction scores, quality ratings, or product reliability rates.
KPIs are a metric and OKR is a strategic framework. A metric, like a KPI, could be in your OKR framework. If you’re looking to create a broad, high-level strategic plan, then you would use the OKR framework. If you’re looking to measure the success of a project, however, you’d use a KPI.
When using the OKR framework, you need to be ambitious and aspirational. Dream big with your OKRs! You should also ensure your key results are tied to your objectives well. It’s how you’ll measure success, so be smart about the measures you pick.
Similar to the OKR framework, you want to make sure your KPIs are important and relevant to your strategic objectives. Pick KPIs that truly showcase the success of your strategy. Don’t just pick KPIs that you think look good either – while it’s great to know how many people are downloading your app, for example, it’s even better to know how engaged they are with it by looking at bounce rate and retention.
OKRs Vs. KPIs: Breaking Down The Difference