Refreshing your Strategy for the New Year

Set your strategy up for success.
Refreshing your Strategy for the New Year
Set your strategy up for success.

As we step into the new year, businesses around the world are grappling with shifts in consumer behavior, technological advancements, and global disruptions. The need to reassess and reposition one's strategic approach is not just beneficial, but vital. Refreshing a strategic plan for the new year is essential for ensuring that your organization remains relevant, competitive, and forward-looking. Here are the best practices to ensure it remains effective:

1. Strategy Evaluation

Before diving into the future, reflect on the past year's strategy:

Assess the Outcomes

Review the goals set for the past year and evaluate which were achieved, which weren't, and why. Celebrate wins! Recognize the achievements of the past year to boost morale and motivate the team for the next. Additionally, scan the internal and external environments that influenced your strategic outcomes (consider conducting a SWOT Analysis to examine the factors that affect your organization). This will give you a comprehensive view of where you stand in the market and where you can head.

Identify Gaps

Unearth any shortcomings in the previous strategy. Revisit your mission, vision, and values — do they still reflect the core purpose, long-term aspirations, and beliefs of your organization? Make necessary revisions to align with current realities and future aspirations. Also stay updated on industry trends, emerging technologies, regulatory changes, and shifts in customer preferences. Adjust your strategy accordingly to be ahead of or in sync with these changes.

Feedback Collection

Engage team members and stakeholders in feedback sessions to understand their perspective. Their feedback can provide valuable insights into areas that might not be evident from a top-down view. Involve employees, partners, customers, and even some select suppliers in the strategy-refreshing process. Sometimes, seeking external feedback can provide a fresh perspective as well, revealing blind spots or areas of improvement that internal stakeholders might miss.

By following these best practices, organizations can ensure that their strategic plan remains robust, relevant, and aligned with both their internal capabilities and external opportunities.

2. Tapping into Strategy Trends

The trends that are shaping business strategies in 2024 are profound and diverse. Let's dive deep:

  • Corporate Social Responsibility (CSR): CSR is no longer a sideline activity. Businesses that align their core objectives with societal and environmental responsibility are reaping benefits in brand perception and customer loyalty.
  • Data-Driven Strategy: Decisions backed by data offer better accuracy and outcomes. Implement data analytics tools to gain insights from vast sets of information available.
  • Agility & Flexibility: The dynamic business landscape requires strategies that can pivot rapidly in response to challenges and opportunities.
  • Digital Transformation: Digital isn’t the future; it's the present. Integrate technology at every touchpoint – from operations to customer service.
  • Employee Development and Retention: Investing in your team's growth ensures a competitive edge. Foster a culture of continuous learning.
  • Customer-Centricity: Crafting strategies around the needs and preferences of the customer ensures lasting success.
  • Culture of Innovation: Businesses that champion a culture where innovative ideas are nurtured, tested, and implemented stay ahead of the curve.
  • Partnerships and Collaboration: It's about growing together. Form strategic partnerships to tap into new markets and skills.
  • Risk Management: In uncertain times, having a robust risk management plan can spell the difference between survival and downfall.
  • Sustainable Growth: Aim for growth that does not deplete resources but is consistent and sustainable over the long run.
  • Seek External Feedback: Sometimes, an external consultant or advisor can provide a fresh perspective, revealing blind spots or areas of improvement that internal stakeholders might miss.

For further insights, download our eBook: Top 10 Business Strategy Best Practices

3. Leverage Software for Performance Management

Using management reporting platforms, like ClearPoint Strategy, can significantly aid in strategy execution and performance tracking. Explore features below:

Automated Reporting

A well-documented strategic plan serves as a reference point and allows for clarity and alignment among all stakeholders. It also aids in accountability and tracking progress. Generate customized reports to share with stakeholders, ensuring transparency. ClearPoint dashboards allow for a holistic view of your strategy's status in real-time.

ClearPoint public-facing Dashboard

Real-Time Analytics

Strategy is not set in stone. The business environment is constantly changing. While it's essential to have a clear plan, it's equally important to remain flexible. Let ClearPoint's AI Assistant analyze your data, summarize your linked elements, or provide real-time recommendations. Regularly monitor progress against set objectives, gauge the effectiveness of your plans, and modify as necessary based on performance data, feedback, and changing external factors.


Engage team members across hierarchies and departments to contribute to strategy formation and execution. Keep all stakeholders informed to ensure alignment and buy-in. Regular updates can also help in identifying any potential roadblocks or areas of concern early on.

Learn how ClearPoint can send updates to your team through Microsoft Teams.

Refreshing your strategy in the new year is not about reinventing the wheel, but about understanding the changing terrains and adapting accordingly. By retrospectively analyzing the strategies of old, tapping into current trends, and leveraging state-of-the-art platforms like ClearPoint, you can pave the path for a successful and progressive year ahead.

Contact ClearPoint to set up your organization for strategic success.

10 Business Strategy Best Practices [FREE eBook]
Top 10 Business Strategy Best Practices
Refreshing your Strategy for the New Year

Marisela Montenegro

Director of Customer Success & Beach Bum

As Director of Customer Success, Marisela leads the team responsible for our customer relationships.

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