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How To Communicate Your Healthcare Strategy To The Department Level

Here is a simple truth for those in the healthcare space: Regardless of how wonderful or well thought out your healthcare strategy is, its execution will be completely misguided if your employees don’t understand it.


Here is a simple truth for those in the healthcare space: Regardless of how wonderful or well thought out your healthcare strategy is, its execution will be completely misguided if your employees don’t understand it.

In other words, if your employees don’t actually know what your company-wide strategy is or why it’s in place at the very basic level, it’s going to bomb. If you want to make sure this isn’t the case for you, you need to create an excellent communication strategy.

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So the question remains: How can you get everyone in your organization interested and involved? And beyond that, how can you help those in the organization understand your strategy and get energized about it? Below, we’ll give you five ideas to help get you on the right track.

How To Communicate Your Healthcare Strategy To The Department Level

1. Start small.

One major challenge you may face in this process is starting out by releasing too much information. As you develop your strategy, it’s likely you’ll create tens, if not hundreds, of measures and a number of departmental scorecards—and tossing all of this information out to your employees at one time isn’t a smart plan. In fact, this could create confusion, miscommunication, or even resistance against hospital strategic plan adoption. So instead of rolling out every aspect of your healthcare strategy at once, approach your department-level rollout in phases. If you start by listing your main vision and a few goals then slowly present more information from there, you’ll be more likely to see success.

2. Form a communications team to do the legwork.

Instead of having disparate individuals from a number of departments communicate everything about your company-wide healthcare strategy, create (or use your current) strategic communications team. These individuals will lead the charge in getting the word out about the strategy and can help energize each department and individual about the plan.

3. Build out your communications plan.

There is an old adage about communicating seven times in seven ways. That may be a good method, but that doesn’t mean you should communicate in seven ways at the same time. Therefore, you should focus on building a plan that takes into consideration all of your communication options, and then determine how you will leverage those options. For example, you may want to get some space in the CEO newsletter, the weekly update email, a touch-screen in the cafeteria, in a webinar, and by other means. But while you’re creating your strategy, be sure pace your communication channels and ensure you have a coherent message that coordinates with your regular strategy reporting.

4. Shout your strategy from the rooftops.

Once you have your plan, you should then leverage the channels you have. From social media, to newsletters, to company-wide meetings, there are a number of ways to unleash your strategy in a creative way. Raising awareness with positive messaging will help get employees excited about your plan. And when employees are passionate about an organization’s mission—and the goals that will help them get there—everyone wins.

5. Make your strategy map a focal point in the organization.

A strategy map is a one-page picture of your healthcare strategy. If you do not use a Balanced Scorecard, this may be a new concept. Just think about a simple, graphic way to depict how all of the elements of your strategy link together. Once you’ve rolled out your strategy map, you need to try to keep it at the top of everyone’s mind. Whether you send out a company-wide bulletin, add a flyer to a meeting packet, or print it inside a paper directory, your strategy map should be seen by every person in every department on a regular basis.

You want your department to be able to see their goals and the steps to achieve them. Use a Department Business Plan Dashboard

5. Use a tool to manage everything.

Using a program like Excel to manage your strategy can lead to many complexities, including massive version control issues. But when you use good strategy management software, you can help project and goal owners become more aware of how projects and goals play into the larger company-wide strategy.

6. Send out a survey for department-level feedback.

It’s important to keep employees engaged once you communicate your strategy to them. Consider sending out a company-wide survey asking for feedback. This keeps employees more engaged throughout the process.

If employees are unaware of your hospital strategic plan, managing your business strategy isn’t going to be effective.

Remember that your senior executives and department heads shouldn’t be the only ones who know the direction of your organization. Creating alignment from the executive-level all the way down through the department-level is the best way to manage your healthcare business strategy and ensure that it’s successful.

How To Communicate Your Healthcare Strategy To The Department Level