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An Example Strategy Map For Cities & Local Government

Local governments have a lot on their plate. Not only are they responsible for citizen satisfaction, but they also have to ensure that everything runs smoothly in their city or county. If you’re in local

Co-Founder & Alabama Native

 

Local governments have a lot on their plate. Not only are they responsible for citizen satisfaction, but they also have to ensure that everything runs smoothly in their city or county. If you’re in local government, you’re responsible for everything from citizen safety to internal administration—and are expected to manage everything transparently, immediately, and without increasing taxes. This can be a tall order!

Enter the strategy map. A municipal strategy map can help visually communicate the priorities of the city both internally and to citizens. You can use a strategy map to show what can be reasonably accomplished with a limited budget. And if new priorities are introduced, the map can be a guide to what should be replaced to accommodate for it.

Clearly communicate your government’s strategic plan with the help of the Balanced Scorecard.

As you track your measures, your map can highlight progress in achieving your strategy. It will evolve over time; as some measures turn green and move off the map, there will be room for other priorities to join.

An Example Strategy Map For Cities & Local Government

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At the top of this sample strategy map, the city highlights its mission. The city leadership wants to be recognized by citizens and neighbors as a welcoming community that is full of opportunity.

Beneath the strategy are the city’s top two perspectives: citizens and finances. On the citizens side, the leadership is focused on safety, security, opportunities, and culture—and that’s taken into account right alongside providing transparency and justifying fees and taxes. The municipal leaders know they can’t simply raise a bunch of money to be the safest and most secure—they need to be cognizant of how much it costs to do so.

The city leadership has then broken down their internal processes into five key areas: safety, health, education, economics, and culture—and they’ve identified the key objectives in each of those areas.

For example, in reviewing safety, there are certain measures the city places as priority:

  • There will be traffic delays and accidents, so the transportation department needs to be involved.
  • There will be crime, so a trusted local police presence is necessary.
  • The citizens need safe water and reliable sanitation services, so public works needs to be involved.
  • The citizens need safe housing, so a community and housing development group needs to be involved.

The nice thing about a strategy map is that it highlights how safety goes beyond emergency responders. This city leadership recognizes that if they want to create a safe, secure, and healthy community, many municipal groups need to work together. If you look through the other themes to the right of this one, you see that they are all cross functional. Therefore, this map is helping to encourage the city leadership to work together as one organization.

At the bottom of the map are the perspectives of culture and capacity. The municipal leadership wants to focus on growth and leadership, leveraging volunteers and citizens, and maintaining a positive culture. These things would be looked at internally across all of their departments in order to achieve their strategy.

When the leadership uses this strategy map to communicate strategic goals to the public, they can better explain priorities, discuss how citizens can get involved, and execute on the strategy as a whole.

Download Now: City & State Government Strategy Map Examples

In municipal government, you’re always going to have more priorities than you do funds. Strategy mapping helps you ground your organization and prioritize what is most important in your municipality.

If you’re just getting started with your strategy map, start here. This free ebook provides you with four sample strategy maps so you can learn how to best keep your city council, your mayor, your citizens, and the administration of your organization all on the same page.

An Example Strategy Map For Cities & Local Government
 

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