What Is A Balanced Scorecard? (A Definition)

Everything you’ve ever wondered about the Balanced Scorecard in one complete article
What Is A Balanced Scorecard? (A Definition)
Everything you’ve ever wondered about the Balanced Scorecard in one complete article

There’s a lot that goes into explaining this topic, but let’s begin with the Balanced Scorecard definition and basics:

What is a Balanced Scorecard?

The Balanced Scorecard (BSC) is a business framework used for tracking and managing an organization’s strategy.

The BSC framework is based on the balance between leading and lagging indicators, which can respectively be thought of as the drivers and outcomes of your company goals. When used in the Balanced Scorecard framework, these key indicators tell you whether or not you’re accomplishing your goals and whether you’re on the right track to accomplish future goals.

With a Balanced Scorecard, you have the capability to:

  • Describe your strategy.
  • Measure your strategy.
  • Track the actions you’re taking to improve upon your results.

The Origin Of The Balanced Scorecard

In 1992, Drs. David P. Norton and Robert S. Kaplan started a working group to examine the challenge of reporting only on financial measures. In for-profit organizations, financial measures provided a lagging report (i.e. they told you what happened last month, quarter, or year), but they were not able to look forward.

Norton and Kaplan wanted to specifically look at what measures that look forward in time and act as leading indicators might look like and how that could affect an organization’s strategy.

The Scorecard Lingo 101

If you build a Balanced Scorecard, you’re going to hear the words “objective,” “measure,” “initiative (or project),” and “action item” frequently. Here’s a quick cheat sheet to explain what they all mean.

  • You have a high-level goal in mind, which is your objective.
  • The measures say, “How will I know that I’m achieving the objective?” (In other words, they allow you to see if you’re meeting your goals.)
  • The initiatives are put in place to answer the question, “What actions am I taking to accomplish the objective?” In theory, these are the places you’re spending money or putting forth effort to improve your performance.
  • Action items help delegate out small jobs that will allow you to complete your initiatives.

Keep in mind, you may have multiple initiatives focused on improving your measures and achieving your objective. And if your projects are not helping you improve in these areas, you may need to rethink your overall strategy.

A Simple Breakdown Of The Balanced Scorecard Framework

Throughout the process of creating the BSC, Norton and Kaplan realized an organization must first begin with goals that can be broken down into four distinct perspectives that are uniquely connected:

  1. Financial goals—“What financial goals do we have that will impact our organization?”
  2. Customer goals—“What things are important to our customers, which will in turn impact our financial standing?”
  3. Process goals—“What do we need to do well internally, in order to meet our customer goals, that will impact our financial standing?”
  4. People (or learning and growth) goals—“What skills, culture, and capabilities do we need to have in our organization in order to execute on the process that would make our customers happy and ultimately impact our financial standing?”

Over time, the concept of a strategy map was created. A Balanced Scorecard strategy map is a one-page visual depiction of an organization’s scorecard. It has the ability to show the connections between all four perspectives in a one-page picture. If you want some examples in your industry, download one of our free ebooks:

How is the Balanced Scorecard Typically Put to Use?

A Balanced Scorecard is most often used in three ways:

  1. To bring an organization’s strategy to life. Those in the company can then use this strategy to make decisions company-wide.
  2. To communicate the strategy across the organization. This is where the strategy map is critical. Organizations print it and include it in interoffice communications, put it on their intranet, communicate it with business partners, publish it on their website, and more.
  3. To track strategic performance. That’s typically done through monthly, quarterly, and annual reports.

Who Should Use the Balanced Scorecard?

The Balanced Scorecard has been proven to be applicable in all industries—for-profit, nonprofit, government, healthcare, and more—and for organizations of all sizes.

Get your FREE Balanced Scorecard Excel template for better strategic management here

Typically it’s used by leadership teams either at the executive level of the organization or at the division or department level. One of the keys to an effective scorecard is having leadership buy-in.

That might seem obvious at first glance, but it’s easy to get enthusiastic about the scorecarding concept, see that it is relatively simple to implement, and move forward without the true buy-in and understanding from the leadership team you need.

The reason this can be such a struggle is because in order to make the BSC work in your organization, you have to change the way you’re currently managing. You will have to stop the weekly KPI reports or weekly leadership meetings and integrate any strategic management tactics into your scorecard. Of course, if your leadership team doesn’t buy into this concept, they’re not going to be obliged to change the way they handle their strategy and management.

Note: The Balanced Scorecard has made it very easy to communicate the way you talk about your strategy—but having a strategy and discussing it is only one piece of the puzzle. For your scorecard to be effective, you need to be able to execute your strategy—which includes managing it, making decisions around it, measuring it, and implementing it.

If you want to get started quickly, take a look at our Strategy Execution Toolkit. It’s a free 41-page guide that walks you through how to write a purpose statement, build a change agenda, create a strategy map, and more.

Claim your FREE 41-page Strategy Execution Toolkit for enhanced strategic performance

2 Balanced Scorecard Success Stories

Below are just two examples of the many ClearPoint customers who have successfully executed their strategies with the help of the Balanced Scorecard.

Louisiana State University (LSU) College Of Engineering

When Richard Koubek became Dean of the College of Engineering, he devised an ambitious five-year strategic plan that would promote growth and provide Louisiana employers with first-rate engineers.

Armed with data from SWOT and gap analyses, he came up with eight areas to focus on:

  • Preparing LSU Engineers for a Dynamic World
  • Conducting Research to Improve the Quality of Life
  • Innovating Through Diversity
  • Improving and Diversifying Louisiana’s Economy
  • Enhancing Recruitment and Retention
  • Improving the College’s Visibility Locally, Nationally, and Globally
  • Developing Diverse Streams of Support
  • Fostering an Environment of Effective Decision Making

Each area had its own strategy, including specific goals, measures, and projects that were clearly aligned.

Then, with the help of ClearPoint, all of the College’s departments began tracking their performance. They developed simple red/amber/green status indicators that reflected the success level of their metrics, initiatives, and strategies.

This simple classification helped people focus their performance discussions on areas of strategic importance. And the transparency of the tracking system overall proved to be motivational, too—when people could easily see the results of their efforts, they worked harder to do their part.

The Balanced Framework kept the College focused on strategy execution for the duration of the five-year period. As a result, they were able to accomplish most of the key elements in their strategic plan. At the end of the five-year period, the College and its staff members had:

  • Boosted enrollment by 41%
  • Earned double the number of patents in just one year alone
  • Raised $52 million for building renovations
  • Attracted a record number of companies and industries at its annual career fair
  • Partnered with Louisiana Economic Development and IBM to develop a new curriculum

City of Fort Lauderdale

Fort Lauderdale launched its first-ever strategic plan in 2012 and adopted the scorecard framework at the same time. Called Press Play Fort Lauderdale 2018, the plan was created as a vehicle to bring the city’s vision statement, Fast Forward Fort Lauderdale 2035, to life.

Citizen satisfaction went up as a result of its successful execution; the city also won the National Civic League’s All-America City Diversity and Inclusiveness Award for its community-based problem solving and civic engagement efforts.

The city’s current plan, Press Play 2024, builds on the momentum that began in the earlier years, and continues to use the scorecard framework as a mechanism for achieving the vision.

The 2024 plan has six focus areas:

  • Infrastructure
  • Public Places
  • Neighborhood Enhancement
  • Business Development
  • Public Safety
  • Internal Support

In accordance with the vision statement, which was developed as the result of a massive community outreach effort, it includes a total of eight goals (one for each focus area and two for both Infrastructure and Internal Support), 35 objectives, and 35 performance measures.

The plan emphasizes cross-departmental collaborations, with teams working in concert so their objectives, measures, and initiatives are in sync. Cross-functional teams also meet regularly to address issues, solve problems, and discuss how to implement initiatives.

The City has used ClearPoint since the beginning to monitor performance. It serves the city’s need to facilitate data input, simplify reporting, and improve transparency both internally and externally, with city residents. (You can see its 2024 public-facing dashboard here.)

ClearPoint also supports Fort Lauderdale’s PerformanceSTAT model of performance review meetings (based on the CitiSTAT model developed by Baltimore in 2000), which it has branded FL2STAT (for Fort Lauderdale, FL). Because data can be displayed in numerous ways, departments have been able to streamline reporting outputs, expanding their capacity for more strategic work.

Progress with the commission’s action plan initiatives, for example, is monitored and reported from ClearPoint, eliminating the need for any duplicate reporting to elected officials. Thanks to its strong leadership, dedicated staff, and a little help from ClearPoint, Fort Lauderdale is well-positioned to see its vision come to life.

How to Track Your Balanced Scorecard

We’ve seen everything from pen and paper, Excel, PowerPoint, numerous scorecard-specific applications, and business intelligence tools used to track Balanced Scorecards. Aside from pen and paper (which we do not recommend for obvious reasons), there are pros and cons to each:

A Microsoft Office Application (Excel Or PowerPoint)


  • It can be easily managed by individuals.
  • It can be customized to meet the nuanced needs of your executive team.
  • Each element can be done entirely to your specifications.


  • It is very difficult to manage from one reporting period to the next.
  • It is very hard to keep track of versions, so different executives might be seeing different numbers in their report if they do not have the most up to date version.

See Also: How To Create A Balanced Scorecard In Excel

A Business Intelligence (BI) Solution


  • It’s typically connected to your data warehouses or your information analytics systems.
  • You can store a lot of your data and information in one place.


  • It is very hard for your typical business user to use, and you’ll likely need an IT team to be involved with the integration.
  • It is very hard to generate your executive-team reports.
  • It is hard to include qualitative information with your project information.
  • It can be cost-prohibitive.

A Scorecard-Specific Application

You may have noticed that scorecard management is in many ways “hard” for both the Excel/Powerpoint and BI solutions above—that’s the primary reason why organizations using those tools are less likely to execute their strategies. Not only do tracking and reporting become a burden, but it’s also more difficult to see how your daily activities contribute to the big picture.

Many organizations experience these problems eventually and turn to a scorecard-specific application.


  • It is typically very adept at managing the Balanced Scorecard and can do so out of the box.
  • It can handle multiple users.
  • It can create the reports you want.


  • Sometimes you may have trouble linking to other applications.
  • It requires a learning curve.
  • It can be expensive.

See Also: The 6-Part Scorecard Software Checklist

The Best Option for Tracking Your Scorecard: ClearPoint Strategy Software

ClearPoint is strategy reporting software built explicitly to save teams time and effort in relation to Balanced Scorecard design, management, and reporting.

Most organizations come to us because they’ve grown out of Excel. Over the years, we’ve helped hundreds of businesses, local governments, nonprofits, and healthcare organizations transition their scorecards into our software. As a result, they’ve experienced significant improvements in the way they manage and report on their strategies:

  • No more version control nightmares. When users update data in ClearPoint, it updates everywhere, in every report the data appears.
  • No bouncing between multiple specialized tools. ClearPoint acts as a central hub for all strategic information, automatically pulling in data from relevant sources, analyzing it, and arranging it in the desired format.
  • No piecing together disparate information for analysis. ClearPoint automatically performs the necessary calculations and evaluates performance so it’s easy to digest in a glance. It’s also easy to compare data to previous years.

See ClearPoint Strategy in action! Click here to watch a quick DEMO on the software

In short, ClearPoint users are more likely to keep up with scorecard management simply because it’s easy to use and offers exactly the insights they need to stay on track with strategy over the long term.

If you’re looking for a better way to make the most of your organization’s Balanced Scorecard, see what ClearPoint has to offer!

Book your FREE 1-on-1 DEMO with ClearPoint Strategy

How To Read A Scorecard

Take a look at this sample strategy map:

Here’s how you can “read” this map:

This company—a chain of fruit stands called “Kosmo’s”—will invest in culture and build an employee training program in order to partner with local and organic produce suppliers to “find the new kale.” This will help match their offerings to hipsters’ needs and attract the hipster crowd.

They’ll also invest in emerging neighborhoods and create a dynamic pricing system that will drive revenue. By carefully managing costs, they’ll drive overall profitability.

Sample Measure & Project

As stated previously, an objective says, “What are we doing?” A measure says, “What are we doing well?” And a project says, “How will we close the gap?”

One of Kosmo’s objectives in the “Process” perspective is to partner with local and organic produce suppliers. So, a corresponding measure may look at “The number of organic farmers signed up.” And a corresponding project (also called an initiative) may be using the Local Hudson Valley outreach program.

To learn more about measures and projects, check out A Full & Complete Balanced Scorecard Example.

Balanced Scorecard FAQ:

This Q&A section is built to provide easy, quick answers to the most-asked questions about the Balanced Scorecard. For more in-depth responses, scroll up to the preceding article or click on the links within each answer below.

1. What are the four perspectives of the Balanced Scorecard?

The Balanced Scorecard perspectives mimic the priorities of a traditional for-profit organization. The four perspectives are:

  1. Financial Perspective
  2. Customer Perspective
  3. Internal (Process) Perspective
  4. People (Or “Learning And Growth”) Perspective

If you’re not a for-profit organization, your perspectives may change to reflect the priorities of your organization.

The perspectives should also link together in a logical way, demonstrating the need to have the right people, doing the right things that will make your customers happy and lead to positive financial results.

2. What is the Balanced Scorecard approach?

The Balanced Scorecard (BSC) offers organizations a useful framework for tracking and managing their strategies. The approach identifies leading (driver) and lagging (outcome) indicators that are essentially barometers of success—these indicators will signal whether you’re accomplishing your goals.

3. Why would you use a Balanced Scorecard?

An organization uses a Balanced Scorecard for five main reasons:

  1. To execute the strategic plan, aligning the company’s efforts and decisions with the strategy.
  2. To communicate the strategy across the organization (such as with the strategy map).
  3. To track strategic performance (typically via reports).
  4. To align the organization’s divisions and departments around a common strategy.
  5. To link individuals to the strategy, showing how they contribute to the organization’s goals.

4. How do you create a Balanced Scorecard?

Take these five proven steps to build your scorecard:

  1. Create a purpose statement (outward view).
  2. Design a change agenda (inward view).
  3. Draw a strategy map with strategic objectives.
  4. Choose measures to help drive the strategy.
  5. Align initiatives or key projects to the strategy.


How is the balanced scorecard used?

The balanced scorecard is used to:

- Align Strategic Objectives: Aligns business activities with the organization's vision and strategy.
- Track Performance: Monitors performance across multiple perspectives to ensure balanced evaluation.
- Improve Communication: Enhances internal and external communication regarding strategic goals and performance.
- Facilitate Decision-Making: Provides a comprehensive view of the organization’s performance to support strategic decision-making.
- Drive Continuous Improvement: Encourages ongoing assessment and improvement of processes and strategies.

How does the balanced scorecard improve performance?

The balanced scorecard improves performance by:

- Holistic Approach: Evaluates performance from multiple perspectives, not just financial.
- Strategic Alignment: Ensures that all organizational activities are aligned with strategic objectives.
- Clear Metrics: Provides clear and measurable metrics to track progress towards goals.
- Feedback Mechanism: Offers a feedback loop to identify areas for improvement and adjust strategies accordingly.
- Engagement and Accountability: Engages employees at all levels and holds them accountable for achieving strategic goals.

How do you create a balanced scorecard?

To create a balanced scorecard:

- Define Vision and Strategy: Clearly articulate the organization’s vision, mission, and strategic objectives.
- Identify Perspectives: Determine the key perspectives to evaluate (typically financial, customer, internal processes, and learning and growth).
- Set Objectives: Develop specific objectives for each perspective that align with the overall strategy.
- Choose KPIs: Select key performance indicators (KPIs) to measure progress towards each objective.
- Develop Action Plans: Create action plans to achieve the objectives and meet the KPIs.
- Implement and Monitor: Implement the balanced scorecard and continuously monitor performance, making adjustments as needed.

What are the balanced scorecard perspectives?

The balanced scorecard perspectives typically include:

-Financial Perspective: Measures financial performance and profitability (e.g., revenue growth, return on investment).
- Customer Perspective: Assesses customer satisfaction, retention, and market share.
- Internal Processes Perspective: Evaluates the efficiency and effectiveness of internal operations (e.g., process improvement, quality control).
- Learning and Growth Perspective: Focuses on organizational learning, innovation, and employee development (e.g., training programs, employee engagement).

What is a balanced scorecard example?

An example of a balanced scorecard might look like this:

Financial Perspective:

- Objective: Increase revenue
- KPI: Revenue growth rate
- Target: 10% annual increase

Customer Perspective:

- Objective: Improve customer satisfaction
- KPI: Customer satisfaction score
- Target: 90% satisfaction rate

Internal Processes Perspective:

-Objective: Enhance operational efficiency
- KPI: Cycle time reduction
- Target: 20% reduction in process cycle time

Learning and Growth Perspective:

- Objective: Foster employee development
- KPI: Training hours per employee
- Target: 40 hours of training per employee annually

Balanced Scorecard Excel Template [FREE]
Download: Balanced Scorecard Excel Template
What Is A Balanced Scorecard? (A Definition)

Ted Jackson

Co-Founder & Alabama Native

Ted is a Founder and Managing Partner of ClearPoint Strategy and leads the sales and marketing teams.

Table of Contents