A Complete Strategy Map Template (Including Examples)


A well-thought-out strategy map is a beautiful thing.

It maintains a solid structure while allowing for a great deal of flexibility, so it can represent virtually any segment you operate in and your unique strategy.

If you’re just getting started with your strategy mapping initiative and are looking for some templates and examples, you’re in the right spot! Within this article, we’re highlighting three strategy map examples—one in the for-profit area, one in the healthcare field, and one for nonprofits—so you can see how different strategies can be well-represented.

Note: If you are unfamiliar with strategy mapping—or need a review of the four perspectives in a Balanced Scorecard—this article will bring you up to speed.

For-Profit Strategy Map Example: Manufacturing

A Complete Strategy Map Template (Including Examples

There are many angles you could take in a for-profit scorecard depending on your strategy. This particular example comes from a manufacturing organization focused on acquisitions—and you can see that through all four of these perspectives. (Even though they are not listed, the perspectives in each of the teal boxes are, from the top: financial, customer, internal, and learning & growth.)

It’s important to note that in the financial perspective (located at the top of the map), this organization is very specific about driving growth through acquisitions, not just through increased throughput. Being specific about where their growth is coming from is extremely important for a successful strategy map.

Throughout their strategy map, you can see how this organization is prioritizing on the goal of driving growth through acquisitions. For example, they list a goal of identifying and targeting markets for growth in their internal processes (shown in the third perspective). And in the bottom perspective, around learning and growth, they have a goal of making data-drive decisions.

While each of these goals helps drive growth for this hypothetical organization, your organization might have a different growth strategy.

Download Now: Balanced Scorecard Strategy Maps: For-Profit Examples

Healthcare Strategy Map: A Growing Healthcare System

A Complete Strategy Map Template (Including Examples

This sample strategy map is based on a healthcare system that is looking to grow outside of its current geographical boundaries. It is an excellent illustration of how a strategy map is flexible enough to take on the components of your organization’s individual strategy and environment.

The top two perspectives—customer and financial—highlight this health care system’s goals of providing convenient medical care and growing in volume. Both of these aspects are vital to a growth plan. These goals flow down to the “Improved Access” theme in the internal perspective, which specifically highlights expanded patient access in a wider geographic region. In the bottom perspective of learning and growth, one of the objectives is to invest in infrastructure, which further supports the overall theme.  

Keep in mind, your strategy is likely different and may have different objectives. It may even have the same objectives, but different definitions and measures. It is not hard to imagine investing in infrastructure as a way to become more modern and efficient without growing geographically. 

Download Now: Balanced Scorecard Strategy Maps for Medical & Health Care Organizations

Nonprofit Strategy Map: Social Services Organization

A Complete Strategy Map Template (Including Examples

That’s right—a Balanced Scorecard strategy map is an excellent framework for a nonprofit organization. This particular strategy map is for a social services organization that is heavily involved in aiding the surrounding community—and when you take a closer look, you can tell how every objective supports this mission.

One of the primary objectives in the client perspective is ensuring that this organization can provide services to those who need it in their region of operation. In some cases, this means referring individuals outside of their nonprofit. We can see that this bleeds down to the middle internal theme of becoming a voice to those in need by shaping the state agenda, leveraging volunteers, and identifying local needs. Each of these objectives shows that this nonprofit is focused on servicing the local area and making the local and state governments aware of the challenges being faced by their constituents. They provide services and are the voice of those in need in the community.

And in the final perspective of learning and growth, this nonprofit is focusing on ensuring that the staff and volunteers have the tools necessary to meet the needs of the people they serve in order to support their strategy.

Download Now: Balanced Scorecard Strategy Maps: Nonprofit & Charity Examples

Keep in mind…

All of these maps are very different from one another—but that doesn’t mean any one is more effective. If your strategy map is focused on your unique strategy, it is more likely to succeed. 

Throughout this article we’ve provided links to  free strategy map example ebooks. If you’re looking to get started on creating your own, we have a step-by-step guide that may be more helpful to you. Download the Strategy Execution Toolkit now to begin your map today.

Download: The Strategy Execution Toolkit